Integrated Marketing Communications Basics

R1 660,00

Explore the fundamentals of integrated marketing communications. This course introduces learners to traditional and digital marketing strategies, helping them support brand messaging and marketing efforts effectively.

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Description

Purpose

This short course introduces integrated marketing communications (IMC), combining traditional and digital marketing strategies. Learners will support marketing efforts by reinforcing brand messages effectively.

Key Topics:

Marketing and public relations fundamentals

Introduction to core marketing concepts

Overview of Integrated Marketing Communications (IMC)

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